Our founder's story

The idea for aKin came to our founder after a personal journey. While building enterprise grade AI systems for large corporations as a working mum she realised two things:
- AI systems have more influence on daily life than people realise. They learn everything about us, communicate in ways that are natural and intuitive, and shape our behaviours every day
- Nobody was applying deep tech and AI to solve a problem she lived every day: trying to contribute to society by working, but also being a primary caregiver running a home and caring for the well-being of people she loved
The epiphany was – what if big-tech really cared? What if tech could understand our hopes and our dreams, and help us live our best lives? Imagine the impact on society if a caring technology supported us in our daily lives, reflected our values, and used this to manage the activities of daily living, like choosing food, doing chores, managing time and resources, having fun, and optimising for life outcomes.